The Trevor Project
Pride in Action Campaign

It all began when Ryan, Avery and Nathanio were part of the in-house creative team at The Trevor Project. There, they worked closely together on many projects for the development, marketing, advocacy and communications teams. This recent campaign work is one example of the many projects they worked on together that showcases their full range of skills and expertise.

BACKGROUND

Concept and messaging strategy
Branding
Copywriting
Hero video casting & production
Landing page copy & design
Email copy & graphics
Direct mail design
Social media copy & graphics
Internal comms assets
Corporate partnerships toolkit
Fundraising graphic assets

SCOPE

Nolan Scott: Content & Production Director
Kasy Vasco: Video Editor
Fiona Hilton: Designer
Jessy Yohn: Designer

+ CREDITS
CAMPAIGN SUMMARY

Pride in Action celebrates the ways our community showed up for LGBTQ+ young people this year, highlighting the tangible actions we took together that help prevent suicide.

Building a world where LGBTQ+ young people see a bright future for themselves will take all of us, but change starts with one person. Together, we can help make the world a more welcoming place. This Pride, we'll be focusing on telling stories of the relationships and actions that relay the crucial message to LGBTQ+ young people:

You belong. You matter.

A woman and a girl sitting on concrete stairs outdoors, smiling at the camera, with a blurred background of a balcony railing and greenery. 
AUDIENCES

Primary Audience:

Supportive adults (existing donors)

We hope to create opportunities for allies and supporters of LGBTQ+ young people to actively engage in our life-saving mission. This engagement can take various forms, such as spreading awareness of our crisis services, enhancing our advocacy efforts, or contributing financially to our mission. We want to emphasize that every action, no maer the scale, plays a vital role in supporting the well-being of LGBTQ+ young people.

Secondary Audience:

Supportive adults (prospective donors)

As the leading suicide prevention organization for LGBTQ+ young people, we serve as a beacon of hope, especially during pivotal times like Pride season. Recognizing that many supportive adults want to help but may not know how, we aim to guide them. By engaging these prospective donors, we offer them meaningful ways to participate and make a difference during Pride, reinforcing their crucial role in supporting and empowering LGBTQ+ young people.

Messaging Strategy

  • Pride in action.

  • Celebrate Pride by committing to meaningful year-round action and being a visible ally and supporter of LGBTQ+ young people.

  • Thanks to the generosity of donors like you, the Trevor community has shown up for LGBTQ+ young people for 25 years, and with your continued support, is ready to serve the next generation in the year ahead.

    Our goal is to live in a future where 0% of LGBTQ+ young people consider suicide. Until we reach that day, your support allows us to do crucial research unlocking our path towards ending suicide and understanding the young people we serve, as well as helps Trevor be a trusted thought leader on saving LGBTQ+ lives.

    Over 100,000 youth and youth-serving adults have taken our CARE, Ally, and Lifeguard trainings, including over 20K educators.

  • Reinforce how allyship can help young people be their best selves.

    This Pride, we want to highlight how the actions of affirming adults not only saves lives, but empowers LGBTQ+ young people to show up as their best selves, become changemakers, and celebrate Pride with action.

  • Use storytelling and research to celebrate affirming adults and young people making a difference.

    Empower our audience to know that they can make positive change in their own community. Using research and storytelling, we can showcase those making change in big and small ways and the impact those actions can have on mental health

  • Pride means taking action to build stronger communities year-round in big and small ways, and Trevor is here to support LGBTQ+ young people and allies alike.

    1. Our crisis intervention services ensure LGBTQ+ people have someone to turn to, day or night.

    2. Trevor also provides advocacy, training resources, affirming content, and education efforts to help allies show up more effectively for LGBTQ+ young people.

  • This year more than ever, we need you to show/support Pride with action.

    Existing Donor:
    Your support of LGBTQ+ young people already saves lives and supports Pride all year round. A gift to Trevor allows us to continue our work as the only advocacy team focused solely on preventing suicide among LGBTQ+ young people, helping pass laws that protect LGBTQ+ youth mental health, and helping defeat legislation that harms mental health.

    Prospective Donor:
    Your support of Pride can be life-saving. Last year, our crisis intervention team served over half a million contacts. Your gift allows us to continue our life-saving work.

A digital graphic with the words 'Pride in Action' in bold white letters on an orange background, with a small symbol resembling a star and several overlapping rectangles with rounded edges. The background is a warm yellow-orange color. 
VISUAL IDENTITY

A versatile design system that utilizes a grid of color blocks, photos, typography and patterns to create a sense of belonging and emphasize the belief that that each person can contribute to make the world a more welcoming place.

DELIVERABLES

Hero Video Casting, Production & Graphics

•

Paid Ads

•

Marketing & Fundraising Emails

•

Corporate Partnerships Toolkit

•

Landing Page

•

Fundraising Toolkit

•

Social Media Graphics

•

Internal Communications Assets

•

Blogs

•

Direct Mail

•

Hero Video Casting, Production & Graphics • Paid Ads • Marketing & Fundraising Emails • Corporate Partnerships Toolkit • Landing Page • Fundraising Toolkit • Social Media Graphics • Internal Communications Assets • Blogs • Direct Mail •

Graphic with colorful blocks reading 'PRIDE' and 'IN ACTION' with a small symbol of a paper airplane.
A collage promoting pride, support, and love with diverse people, colorful illustrations, and motivational words like 'in action,' 'affirmation,' 'allyship,' and 'support.'
A smiling person wearing a bright pink dress, standing outdoors in front of trees with oranges, promoting a pride celebration and encouraging donations.
A woman with multicolored dreadlocks smiling and sticking her tongue out against a wooden background. Next to her, a colorful graphic reads "Change Will Take All of Us" and "Pride Starts with One Person," with a rainbow-colored pride button and "Prid
A digital graphic promoting LGBTQ+ support, showing two young women smiling in front of a bookshelf. Text highlights that LGBTQ+ young people with at least one accepting adult report lower rates of suicide attempts, with a call to action supporting P
Graphic promoting Pride and LGBTQ+ support with the message 'Build a Brighter Future' and a call to celebrate Pride as an active ally, featuring a red background, bold white text, and colorful design elements.
A purple background with playful, celebratory doodles and a large yellow text box featuring a message about building a world where LGBTQ+ youth see a bright future, emphasizing that change starts with one person, during Pride month and all year round
Artwork promoting support for LGBTQ+ youth, featuring two illustrated young people with their arms around each other, colorful text encouraging donations to make the world a more welcoming place, with hashtags Pride and In Action, and the Trevor Proj
A smiling person in a pink off-the-shoulder top outdoors with orange trees in the background, promoting Pride in Action advocacy.
A poster with a purple background and white text that says "Allyship is Pride." Below the text are buttons labeled "Pride" and "In Action." At the bottom, there is a photo of a young woman with shoulder-length dark hair, wearing a striped sweater in
Promotion showing a smiling person outdoors with a background of green foliage. Text promotes a Pride-themed gift quadrupling offer and has badges reading: PROUD and IN ACTION.
A promotional graphic with text offering $2 for $1 matching gift opportunity, encouraging to triple the gift for Pride. The right side shows a woman smiling and looking thoughtful, sitting outdoors in front of a wooden fence, wearing a striped sweate
A promotional graphic for Pride in Action featuring a young woman smiling in front of a wooden background. The graphic highlights a $2 for $1 matching gift opportunity with H&M, with bold text and Pride-themed logos.
A promotional banner for Pride 2024 Luminary Match Challenge, with a woman in a striped sweater looking to the side, standing in front of a wooden fence, and text indicating a chance to unlock $100 in life-saving support through a matching fund made
A smiling person with short dark hair and a septum piercing, wearing a pink off-the-shoulder top, standing in front of a red floral background. The image features a promotional banner for a Pride-themed fundraising event, with bold text about matchin
A promotional graphic for Pride in Action with a special offer of $2 for $1 matching gift opportunity. The image features a person with short dark hair and glasses looking to the right, with a background of store shelves. The graphic includes bold te
A woman with dreadlocks smiling against a wood-paneled background, with buttons that say 'PRIDE' and 'IN ACTION' in front of her. The left part of the image has a purple background with white text about a gift opportunity for Pride.
Group of diverse people standing together outdoors with a vibrant floral background, smiling and embracing. Text overlay: "Be the one to make a life-saving difference. Donate today!" and a badge that reads "Pride in Action."
A smiling young person with short blonde hair, standing outdoors with green foliage background, next to a colorful graphic promoting Pride in action and matching funds donation campaign.
A smiling person with short, curly blonde hair standing outdoors with green foliage in the background, along with a graphic promoting showing pride in action by making a gift, with matching funds of $200,000.
Group of diverse young people standing outdoors in front of a heart-shaped floral display, smiling, with a message about supporting LGBTQ+ youth and suicide prevention.
Promotional graphic for 'Build a Brighter Future' campaign by The Trevor Project, featuring a diverse group of three young people smiling outdoors, with a background of red flowers and green foliage.
Promotional graphic with a photo of two people, one young and one adult, smiling in front of a bookshelf. Includes text encouraging education on sexual orientation, gender identity, and suicidology.
An illustration promoting the Trevor Project's resources on sexuality, gender identity, and suicidology, featuring diverse young people, with a Pride-themed color scheme and buttons for learning more.
A purple and yellow informational graphic for The Trevor Project, highlighting that millions of LGBTQ+ young people consider suicide each year without access to mental health resources. It encourages donations with a 'Donate Now' button and displays
A young woman looking upward standing in front of a wooden wall with text overlay about LGBTQ+ youth suicide awareness and donations to The Trevor Project, with call-to-action buttons reading "Donate Now" and labels saying "PRIDE IN ACTION" associate
Group of five diverse young people smiling, standing outdoors in front of a floral background. The image is part of a campaign by the Trevor Project advocating for LGBTQ+ youth mental health and suicide prevention.
Illustration with a purple background and a yellow caption box, showing two people with diverse appearances. The text reads, 'Our goal is to live in a future where 0% of LGBTQ+ young people consider suicide. Your support helps us do crucial research
A circular emblem with an orange background and various line-drawn icons related to support and activism, including flags, hearts, globes, and megaphones. Bold white text in the center reads 'We Support the Trevor Project,' emphasizing support for th
Graphic design with the words 'Pride in Action' in bold, white text on red and orange backgrounds, a small arrow icon, all on a yellow background.
A promotional graphic with a blue background featuring light outline illustrations of hearts, flags, and globes. Centered are bold, orange rectangular boxes with white text that read 'PRIDE' and 'IN ACTION,' accompanied by a ribbon icon. Below is the
A promotional banner features a woman and a girl sitting in a room with shelves of books. The banner advertises a Pride gift event with a deal: $3 for a $1 match opportunity, and includes Pride-themed graphics.
Promotional graphic with a purple background on the left side featuring text and a line drawing of an arrow, and a photo of a smiling young person with glasses on the right side.
A promotional image featuring a smiling young person with blond curly hair wearing a light-colored sweater, outdoors in a natural setting with trees and sunlight. The image promotes a pride-themed offer of three for one dollar, expressing that the gi
A woman with shoulder-length dark hair, smiling slightly, wearing a multicolored striped sweater and rainbow-colored beaded bracelet, standing indoors in front of a blurred background. To the left is promotional text about Pride match opportunity and
A promotional graphic for Pride match opportunity featuring a group of four diverse people standing outdoors with a backdrop of red roses. The text on the left side reads "PRIDE IN ACTION" and "Pride match opportunity. Make 3x the impact today. Match
A promotional graphic with a photo of two women sitting on steps, one with long dark hair wearing a mustard yellow sweater, and the other with shoulder-length brown hair wearing a striped sweater. The graphic has text that reads, 'PRIDE IN ACTION', '
A smiling person with short curly hair, wearing a pink top and a green necklace, standing in front of a background filled with red and pink roses, advertising the 2024 Pride match supported by Hot Topic Foundation.
A promotional banner for the 2024 Pride Match event features a close-up of a young person with blonde hair, wearing a white sweater and earrings, standing outdoors among green foliage and orange fruits. The text highlights the event as a life-saving
A woman with dreadlocks wearing a blue top smiling, with a background of green foliage. Text on the image reads: 'PRIDE IN ACTION 2024 Pride match! Your life-saving gift tripled. Matching funds made possible by: HOT TOPIC FOUNDATION'
A promotional graphic for Pride in Action with a smiling young person wearing glasses and a colorful striped shirt, next to text about a $2 for $1 match opportunity funded by lululemon.
A promotional graphic with a woman smiling and a text offering a Pride-themed fundraising opportunity. The woman has long, brown, blonde, and black dreadlocks, and is wearing a light blue top. The background includes a wooden wall.
Promotional banner advertising a Pride event with a $2 for $1 match opportunity, featuring a photo of two smiling people in front of a wall of red and pink roses.
Group of five diverse people standing outdoors with a large rainbow-colored heart made of flowers in the background, promoting a Pride matching gift opportunity.
A woman wearing a pink dress smiling in front of a wall of red and pink roses.
A woman with dreadlocks, smiling, sitting on a white wire chair against a red floral background, wearing a blue striped shirt and ripped jeans, posing with her hands near her face.
Group of four diverse people standing together outdoors in front of a large bed of red and pink roses, smiling. Overlaid with large white text saying 'Thank You!'. A decorative border with icons and a label reading 'Pride in Action' at the bottom.
A graphic promoting the Trevor Project with a yellow background, red and white text that reads "PRIDE IN ACTION," and a button that says "Donate to my Fundraiser."
A colorful illustration supporting LGBTQ+ young people, featuring two individuals with happy expressions. One wears a beanie and a yellow patterned shirt, while the other has glasses and a dark shirt. The banner features bold text that reads "PRIDE I
Graphic promoting a Pride in Action fundraiser, with bold orange and pink text on a purple background, featuring a donate button.
A graphic with a purple background features the phrase "PRIDE IN ACTION" in bold orange and white text at the top, along with the logo for The Trevor Project. Below is a yellow box with a message in dark blue text stating the importance of support an
An inspirational quote attributed to Parker on a purple background with orange accents, part of the Trevor Project Pride in Action series. The quote emphasizes taking action to make a positive difference in the world for others.
Quote from Julia on an orange background reading, 'Without the support of people in my community, I would not be out, I would not feel as safe and I would not have the confidence to be sitting here to share my story.' The top left corner has logo of
Quote about the importance of being a safe person for young children, signed by Holly, with Pride and In Action logos at the bottom, on a yellow background with an orange border and header.
A quote from Carmen about her experience with The Trevor Project's crisis hotline, emphasizing the importance of knowing someone cares, with a yellow background and red accents, and the header 'PRIDE IN ACTION' at the top.
Social media post with a quote about the Trevor Project, including the words 'PRIDE' and 'IN ACTION' in red boxes at the bottom.
Illustration celebrating Pride with people riding bikes, skateboarding, and skateboarding, against a city park background. Text reads "53 mile PRIDE RIDE" for the Trevor Project.
An awareness poster featuring a rainbow-colored background with a pattern of bicycles and skateboards. Prominent text highlights 53 miles of Pride Ride to end suicide among LGBTQ+ young people, organized by The Trevor Project, happening in June.
Illustration promoting the Trevor Project's 53-mile Pride Ride event this June, featuring a rainbow flag, two women biking, and one woman roller skating, with a background of clouds, sun, a rainbow, and a city skyline.
Colorful poster promoting a LGBTQ+ fundraiser event called 'Start a Fundraiser' organized by the Trevor Project, featuring a 53-mile Pride Ride on June, with illustrations of a woman riding a bicycle, a person in a wheelchair, and a person roller ska
A colorful promotional poster encouraging LGBTQ+ pride and mental health awareness. Features illustrations of diverse individuals, including one riding a bicycle, one in a wheelchair, and one roller skating, all celebrating. The poster promotes a 53-
Laptop with three red and white Star-shaped stickers featuring bicycle illustrations on the corner
Logo for The Trevor Project featuring white text on an orange background with a small paper airplane icon, bordered by a thin dark line, on a yellow background.
A colorful graphic promoting the Trevor Project with the text 'Pride in Action' at the top and a large blue rectangle with the white text 'The Trevor Project' in the center, featuring four red-heart outlines at the bottom and a small paper airplane i
A colorful graphic promoting the Trevor Project, featuring rainbow-colored waves at the bottom, bold text that says "Pride in Action," and a yellow box with large red text that reads "The Trevor Project" against a purple background.
A person standing in front of a large heart-shaped arrangement of red roses with overhanging green trees in the background, alongside text promoting LGBTQ+ mental health awareness and Pride support.
A colorful poster for an event titled 'Together in Action: Kickoff to Pride,' scheduled for Tuesday, June 4, 2024, at 12 PM ET, 11 AM CT, and 9 AM PT, presented via Zoom. The poster has a bright orange background with illustrations of two characters
An illustration with motivational text about building a future for LGBTQ+ youth, thanking Pride in Action supporters, featuring a drawing of two people hugging, and displaying logos of supporting brands such as Brew Dr., Dolce Vita, Harry's, lululemo
Illustration of two diverse people holding flags, one with a rainbow flag and one with a Pride flag, with a large 'Thank You!' message in bold white letters. The background is orange with sun and cloud drawings, and the border is yellow with doodle p
Illustration showing a person with braided hair and glasses holding a smartphone with a message conversation, surrounded by a bright orange background and text indicating over 550,000 conversations via phone, text, and chat with LGBTQ+ young people i
A woman and a girl smiling in front of bookshelves with a logo that reads "Pride in Action."
A smiling person wearing a bright pink off-the-shoulder dressness outside, surrounded by greenery.
Group of five diverse friends standing outdoors in front of a large red flower display, smiling for the camera at a Pride event. The image features three women and two men, wearing colorful and casual clothing, celebrating LGBTQ+ pride.
Poster titled "5 Ways to Support LGBTQ+ Young People RIGHT NOW" with steps including explore, listen, facilitate, text, and visit, along with icons of a pie chart, speech bubble, hand holding a heart, smartphone, and laptop. The background features a
A promotional poster for The Trevor Project with an orange background, white bold text that says 'Build a Brighter Future for LGBTQ+ Young People,' and a slogan at the bottom reading 'Pride in Action' with a logo in the center.
Poster with orange background and white text reading "The Trevor Project Change Will Take All Of Us." The poster includes a button at the bottom labeled "PRIDE" followed by a star icon and the words "In Action."
Colorful graphic with the text "The Trevor Project" at the top, followed by words like "PRIDE," "allyship," "affirmation," "love," "support," and the phrase "IN ACTION" at the bottom. The background is orange with a gradient, and each word is in a di
BACK TO CASE STUDIES