The Trevor Project
Brand Illustrations System

As Creative Director for The Trevor Project, Nat was tasked with finding a solution to replace all brand illustrations with no external budget and a legal-binding deadline. The end result was a versatile brand illustration system designed in-house which enabled the team to create quick-turn graphics for social media, fundraising campaigns and marketing materials, while bringing a cohesive and consistent look to the brand. Additionally, Ryan created alt text for all new brand images to ensure accessibility and Avery tracked and managed the project. The process required a lot of cross-team collaboration, an efficient tracking system and the creation of new templates and guidelines, all resulting in an elevated brand expression, a more versatile and robust system and a cost-effective creative solution.

BACKGROUND

Creative direction
Design
Concept strategy
Alt text creation
Website image replacement (wordpress)
Project management

SCOPE

Fiona Hilton: Illustrator
Jessy Yohn: Illustrator

+ CREDITS
PROJECT SUMMARY

A versatile brand illustrations system supporting quick-turn implementations and customizable characters to represent a diverse audiences.

Line drawing of various face sketches, hand gestures, window frames, plants, clouds, and miscellaneous shapes on a white background.

The system is built on pre-made interchangeable amorphous shapes which can be combined to create a unique character or scene. This approach allows for an infinite number of combinations leading to faster and easier builds, more diverse representation and less creative fatigue.

BUILDING BLOCKS
Line drawing of a person on the left with short hair and a colorful face, and abstract shapes and a person on the right with flowing lines and a phone.

Based on pre-made elements from the build library, designers can create characters by either customizing existing figures with various hair, faces, and accessories or building an entirely new figure from the inventory of shapes.

CHARACTER ASSEMBLY
Line drawing of diverse people, including a person in a wheelchair, sharing stars and clouds, with some holding stars, set against a sky with clouds, stars, the moon, and the sun.

The character building blocks can be applied in a variety of different ways to compose close-up portraits, sitting and standing figures and groups of characters.

POSES & ANGLES
A colorful illustration featuring 15 abstract patterned squares arranged in a grid, and a cartoon person holding a star in their right hand. The person is dressed in a blue patterned top, yellow pants, and black shoes.

In addition to utilizing brand colors to fill in shapes, a pattern library was created to provide more robust options for customization.

PATTERNS
Collection of colorful illustrations of household and outdoor items including windows, documents, drinks, utensils, electronic devices, headphones, weather symbols, leaves, flowers, trees, furniture, a mirror, gavel, rainbow, potted plants, gardening tools, pumpkins, a house, and a couch.

Additional objects and environment elements were added to create full illustrated scenes. The library is intended to continuously expand as new objects and scenes are created for specific creative needs.

ENVIRONMENT

Brand Illustration Set

A final set of 24 illustrated scenes in square, vertical and horizontal formats were created to replace brand illustrations throughout all Trevor materials, templates, the website and for use in the internal brand library.

Digital illustration of two people outdoors on a sunny day, with trees and clouds in the background. One person has orange hair and is wearing an orange striped shirt, the other has dark hair and a purple skin tone, wearing a yellow top and purple sl
A person with purple hair is smiling and touching their cheek while looking at a yellow-framed mirror. There are flowers on a table beside them, and the background is purple.
Illustration of three diverse people sitting together outdoors, with a school building and trees in the background, all in bright, colorful, stylized art.
Three people sitting at a table with laptops and phones, one is talking on the phone, one is holding a phone, and another is smiling, in a colorful digital illustration.
An illustration of four diverse young adults standing together outdoors against a dark blue sky, dressed in colorful casual outfits.
Two women sit at a yellow table with bowls and a measuring cup, cooking together in a room with yellow patterned wallpaper.
Illustration of four people with diverse hairstyles and colors, wearing brightly patterned clothing, against a gradient purple and orange background.
Digital illustration of a woman with blue skin, long braided hair, wearing an orange patterned dress and yellow shoes, holding a yellow star-shaped object, set against a purple night sky with a crescent moon and stars.
A woman with purple skin, red braided hair, glasses, and a nose piercing looks at her phone with a heart emoji on the screen. She is near a window with a cactus pot on the windowsill.
A colorful drawing of a person sitting on a purple couch holding a mug, with a cat lying beside them. There is a window and a potted plant in the background.
Illustration of a young person talking on the phone at night with stars, moon, and clouds in the dark sky, and a person working on a laptop during daytime with a sun, clouds, and a coffee mug on a yellow background.
Digital illustration of a woman in a wheelchair holding a red star, set against a stylized landscape with mountains in the background.
An illustrated person sitting at a red desk with an open book, papers, and a pen. Behind on the wall are two hanging notes, a shelf with books, and a large chalkboard with writing.
An illustrated woman with long purple hair, wearing a yellow top, holding an orange star-shaped object against a background of clouds, stars, and a rainbow in a dreamy sunset sky.
Illustration of a person with curly hair wearing headphones, lying on their stomach on a red couch, looking at their phone. They are in a cozy room with a guitar on the wall, a window, and some papers or photos taped to the wall.
Three diverse friends enjoying a night under a crescent moon, with one holding a guitar, in a colorful and stylized digital illustration.
A woman with dark hair sitting at a yellow table, looking at an open laptop with an orange screen, in front of a window showing a cityscape with buildings.
Stylized digital illustration of a person walking outdoors during sunset, holding a smartphone, with buildings and clouds in the background.
Stylized illustration of a woman with curly red hair reading a book outdoors, surrounded by trees and yellow clouds in the sky.
Illustration of four diverse people holding and reaching for colorful star-shaped objects against a yellow background.
Two people, one wearing a blue beanie, playing video games with controllers in a room with dark walls and a yellow-lit television.
Illustration of a woman wearing a hijab sitting on an orange chair, holding a yellow dog, with a potted plant to her left and a bookshelf in the background.
Illustration of a woman with red hair sitting at a table with a laptop, a smartphone, and a sandwich on a plate, in a room with a window and a potted plant.
Illustration of two diverse people holding the Trans flag and the LGBTQ+ Pride flag, standing against a gradient background.
Three people gardening with flowers, watering and planting, against a yellow sky with clouds.