JanSport
Affirmations Backpack

As part of a corporate partnership benefit while at The Trevor Project, the JanSport team and Nat collaborated in a brainstorming session for their upcoming Pride design ideas. After presenting several directions and meeting with the JanSport marketing team, his idea for an “affirmations” back pack was ultimately chosen and put into production. While the end design and marketing is not attributed to Nat or The Neighborly Studio team, the creative collaboration was successful. 

BACKGROUND

Creative direction
Strategy

SCOPE

JanSport Marketing Team

+ CREDITS
PROJECT SUMMARY

A collaborative creative brainstorming session leading to an inspiring product for an international lifestyle brand.

The original idea of hand-written affirmation notes proposed by the team is seen here as a final product.

AFFIRMATIONS BACKPACK
White JanSport backpack with colorful handwritten messages and doodles, including a water bottle in the side pocket.
A man with curly black hair and a beard is smiling while wearing a black denim jacket and blue jeans. He carries a white backpack decorated with colorful handwritten messages.
Colorful JanSport backpack covered in handwritten messages and doodles with a black handle and front pocket.
A white JANSPORT backpack with colorful handwritten messages and doodles, including rainbows and motivational quotes.

In addition to the affirmations backpack concept, the JanSport team was inspired to connect with LGBTQ content creators to promote self-love and care. You can view the full campaign here.

#lightentheload
A collage of four diverse LGBTQ individuals, each with different hairstyles and expressions, surrounding a text box that reads 'Affirmations' and provides a message about self-love and expressing oneself, with colorful abstract shapes and labels with their names: Miguel, Capri, Hina, Jackson.
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