JanSport
Affirmations Backpack

As part of a corporate partnership benefit while at The Trevor Project, the JanSport team and Nat collaborated in a brainstorming session for their upcoming Pride design ideas. After presenting several directions and meeting with the JanSport marketing team, his idea for an “affirmations” back pack was ultimately chosen and put into production. While the end design and marketing is not attributed to Nat or The Neighborly Studio team, the creative collaboration was successful. 

BACKGROUND

Creative direction
Strategy

SCOPE

JanSport Marketing Team

+ CREDITS
PROJECT SUMMARY

A collaborative creative brainstorming session leading to an inspiring product for an international lifestyle brand.

The original idea of hand-written affirmation notes proposed by the team is seen here as a final product.

AFFIRMATIONS BACKPACK

In addition to the affirmations backpack concept, the JanSport team was inspired to connect with LGBTQ content creators to promote self-love and care. You can view the full campaign here.

#lightentheload